Privacy Policy
Effective November 11, 2026
This Privacy Policy explains how JPM Media, operating Behind the Funnel ("we," "us"), collects, uses and protects personal information when you visit btf.jpmmedia.ca, jpmmedia.ca or related pages, fill out our forms, book a call, or receive messages from us. We are based at 9444 Sideroad 10, Erin, Ontario, N0B 1T0, Canada.
Information we collect
Information you give us: your name, email address, phone number, LinkedIn profile, role, business details and the answers you give in our forms, plus anything you share when booking or on a call.
Information collected automatically: pages you visit, how much of our videos you watch, the device and browser you use, your approximate location from your IP address, and the ad or link that brought you to us. We collect this with cookies, pixels and similar tools from providers such as Meta, Google and Wistia.
How we use it
- To review your application and decide whether our services are a fit.
- To schedule, confirm and remind you about calls.
- To contact you by phone, email and, if you agreed, text message about your application and our services.
- To send you emails about our services and resources. You can unsubscribe from any email at any time.
- To measure and improve our website, videos and advertising.
How we share it
We do not sell your personal information. We share it only with service providers who help us run our business, such as our CRM and scheduling platform (HighLevel/LeadConnector), email and SMS delivery providers, video hosting (Wistia), website hosting and analytics, and advertising platforms (Meta) for measuring ad performance. These providers may only use it to perform services for us. We may also disclose information if the law requires it.
Text messaging (SMS) privacy
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. This excludes only the messaging providers we use to deliver texts to you. If you opt in to texts, message frequency varies and message and data rates may apply. Reply STOP at any time to opt out, or HELP for help. See our SMS Terms.
Cookies and ads
We use cookies and pixels to understand how visitors use our pages and to show relevant ads on platforms like Facebook and Instagram. You can control cookies in your browser settings and adjust your ad preferences in your Meta account.
How long we keep it
We keep your information as long as we need it for the purposes above, or as long as the law requires, and then delete or anonymize it.
Your choices and rights
You can ask to see, correct or delete the personal information we hold about you, or withdraw consent to messages, by emailing ymatacz@mediajpm.com. Depending on where you live, including under Canada's PIPEDA and some US state laws, you may have additional rights. We respond within 30 days.
Security
We use reasonable technical and organizational safeguards to protect your information. No method of transmission over the internet is completely secure.
Where your information is stored
Our service providers may store and process your information in Canada, the United States or other countries.
Children
Our services are for business professionals and are not directed to anyone under 18.
Changes
We may update this policy. The effective date at the top shows when it last changed.
Contact
JPM Media, 9444 Sideroad 10, Erin, Ontario, N0B 1T0, Canada. ymatacz@mediajpm.com.